A complete rebuild of Plein Produce's web presence, engineered as a business asset: one that tells your grower-to-market story, ranks for the buyers sourcing produce, earns the mention when they ask AI, and turns brokers and retail buyers into real conversations.
Juan, Plein Produce runs a genuinely hard operation well. You grow your own crops, source directly from trusted growers across multiple regions, and move fresh fruit and vegetables from field to market without letting geography get in the way. That kind of reach and reliability is exactly what a serious produce buyer is looking for, and it is the hard part to build.
Here is the gap: when a broker, a wholesaler, or a produce buyer at a retail chain looks Plein up online, the company they find is a handful of pages and two words, "Fruits" and "Vegetables." The site says "We keep it Plein," then stops before it proves it. A global grower-and-wholesaler is being represented by a placeholder, and that quietly costs you credibility in rooms where credibility is the whole game.
This proposal is about closing that gap. Not a fresh coat of paint, a rebuild of the asset that works for you around the clock: telling the sourcing story, ranking for the searches buyers actually run, answering the questions they ask AI, and making the next order an easy call. Everything below is scoped, fixed-price, and ready to start.
Plein Produce has the growing footprint, the sourcing network, and the field-to-market control that buyers want in a supplier. What it does not have is a website that shows any of it, or that surfaces when those buyers go looking.
A thin, image-only presence: a slogan, four flat pages, produce reduced to two words, and no SEO or GEO structure. It hides the operation instead of selling it.
Buyers are already searching, and increasingly asking AI, for reliable produce suppliers with global reach and year-round supply. Plein can own those answers with the right content and structure.
One coordinated engagement across six disciplines, brand and moodboard, content, design, development, SEO, and GEO, delivered at a fixed price of $2,957.
In plain terms: we rebuild the website so it does three jobs the current one can't. Prove that Plein is a credible, global-scale supplier, get found by the brokers and buyers looking for one, and convert that attention into sourcing conversations and orders.
We went through pleinproduce.com the way a produce buyer or broker would, looking for a reason to trust and a way to make contact. Here is what stood out: the good instinct in the brand, and the gaps quietly costing you deals.
None of this is a criticism of the business, it's a criticism of the website representing it. That's the fixable part.
Sourcing behavior is shifting fast. Buyers now vet suppliers on Google and through AI assistants before they ever send an email. A thin site isn't neutral. It actively loses volume to suppliers who simply look more credible online, whether or not they source better than you.
We don't design a nice-looking site and hope it ranks. We build the whole asset in one coordinated pass, where the brand, the words, the design, the code, and the search strategy are all engineered to do the same job: bring Plein more of the right buyers.
A web moodboard and brand direction, color, type, imagery, and tone, that makes Plein feel like the international grower and wholesaler it actually is.
Persuasive, buyer-aware copywriting for every page, written to convince produce buyers and to match how they actually search.
Clean, modern, trust-forward design that finally matches the scale and reach of the operation behind it.
A fast-loading, mobile-first, secure website engineered for performance and easy for your team to update.
Technical and commercial SEO so Plein surfaces for the sourcing and wholesale searches that produce real leads.
Structured, citable content so AI engines name Plein when buyers ask them for a produce sourcing partner.
Not a brochure. A website that works every hour to prove Plein's reach, get found by the buyers sourcing produce, and convert that attention into orders, measurable from day one.
Every discipline below is part of the fixed $2,957 engagement. Expand each to see the concrete deliverables you'll receive.
Before a page is designed, we lock the visual direction for the web. A moodboard defines how Plein should look and feel online, so every later decision has a reference point instead of a guess.
We write every page from scratch, positioning Plein as a reliable, global-reach grower and wholesaler, while weaving in the exact language buyers use so the same copy earns rankings.
A modern, premium visual identity that signals reliability and reach, designed mobile-first, because a produce buyer will often check you from a phone between meetings.
A performant, secure, search-ready build, engineered to load fast, work everywhere, and be easy for your team to maintain after launch.
Foundational technical and commercial SEO so Plein is discoverable for the sourcing and wholesale searches that actually generate produce leads.
The differentiator. We structure Plein's content so that AI engines, ChatGPT, Google AI Overviews, Perplexity, Gemini, can understand, trust, and cite Plein when buyers ask them for a produce sourcing partner.
Brokers, wholesalers, and produce buyers at retail chains increasingly open ChatGPT or Google's AI before they open their supplier list. GEO makes Plein the name those engines surface, a first-mover edge almost no produce supplier has touched yet.
↑ This is what GEO builds toward: Plein named and cited in the answer itself, using its own real strengths.
The current site is too shallow to compete and too flat to guide a buyer anywhere. We'll build a deliberate architecture where every page has a search purpose and a conversion job, from first click to quote request. This is the recommended blueprint, confirmed together in Week 1.
Final page count and structure confirmed together in Week 1, this is the recommended blueprint.
A side-by-side of where the Plein Produce website is now versus where this rebuild takes it.
| Dimension | Plein website today | After the rebuild |
|---|---|---|
| First impression | Slogan, image-only, placeholder | Premium, credible, global |
| Product pages | "Fruits" & "Vegetables," two words | Dedicated, persuasive, optimized |
| Proof & story | Sourcing strengths barely told | Own-farm + global network leveraged |
| Found on Google | Little to no SEO structure | Keyword-targeted & indexable |
| Found in AI answers | Absent | Structured to be cited by AI |
| Buyer path | No contact or quote route | Quote flows + tracked analytics |
| Business role | Digital placeholder | Lead-generating asset |
Seven focused weeks that open with a brand reset and close at launch, each with a defined deliverable and a check-in. You always know where the project stands and what's next.
Kickoff, business and buyer discovery, keyword and competitor research, and sign-off on the sitemap and page architecture.
Before a page is designed, we lock the look: refine the logo for web and deliver a moodboard that defines color, typography, imagery, and tone for the whole rebuild.
We write all page copy, product and category pages, sourcing story, and CTAs, structured for conversion, SEO, and GEO from the ground up.
Full page designs built on the approved moodboard and content, a premium, mobile-first look with tasteful micro-interactions.
Responsive front-end build, forms, and integrations, engineered for speed, security, and search from the start.
On-page SEO, technical setup, schema, and GEO structuring applied across the site, plus analytics and lead tracking.
Full QA across devices and browsers, final revisions, launch, and a handoff so your team can manage the site with confidence.
No hourly billing, no scope surprises. A single, transparent investment for the complete rebuild across all six disciplines.
Brand, content, design, development, SEO, and GEO are handled by one coordinated team. Nothing gets lost in a handoff between vendors, the strategy stays intact from moodboard to launch.
Most agencies still stop at SEO. We build for both traditional search and the AI engines your buyers are already using, positioning Plein for where sourcing discovery is heading, not just where it's been.
One clear price, a defined 7-week schedule, and milestone check-ins. You always know the cost, the status, and the next deliverable, no open-ended billing.
A beautiful site that doesn't generate enquiries is a failure. Every decision is measured against one question: does this help Plein win more of the right buyers?
Approve this proposal and we'll send the agreement and deposit invoice, book your 7-week slot, and schedule the Week 1 kickoff. From there, you're live in seven weeks.